What if 85% of your behaviour isn’t conscious?
Kim sits down with Nicole Gibson, Founder and CEO of In Truth Technologies - the first company in the world to successfully track emotional state in real time using advanced machine learning trained on proprietary clinical datasets.
In doing so, Nicole hasn’t simply built a product. She has pioneered a new applied science at the intersection of neuroscience, emotional intelligence, and AI.
Nicole’s journey into tech began in performance, mental health advocacy, and political reform. Through years of community work and policy exposure, she identified a fundamental truth: emotion drives behaviour, and behaviour shapes outcomes.
Now, through wearable integrations and multimodal machine learning, the previously invisible emotional layer of decision-making is becoming measurable.
This conversation explores what happens when subconscious data becomes visible - and what that means for leadership, teams, healthcare, privacy, and the future of human sovereignty in an AI-driven world.
If you're interested in where AI meets emotional intelligence, leadership, and ethical design, this episode will expand how you think about intelligence itself.
Guest: Nicole Gibson
Nicole Gibson is the Founder and CEO of In Truth Technologies, a world-first platform capable of mapping emotional state in real time.
A former mental health advocate, nonprofit founder, political reformer, and bestselling author, Nicole transitioned into AI to solve one of the most fundamental human challenges: emotional awareness at scale.
Her work sits at the intersection of neuroscience, leadership, ethics, and artificial intelligence, with a mission to increase self-awareness while preserving individual sovereignty in a machine-driven world.
In This Episode We Cover
Why emotion drives 85% of human decision-making
The difference between emotion, feeling, mood, and state
Why information alone doesn’t change behaviour
How In Truth integrates wearable sensor data through advanced machine learning
What an emotional language model actually means
Emotional co-regulation in teams and relationships
Leadership empathy gaps at scale
Privacy, biometric data, and digital sovereignty
The future of self-sovereign health data
The gender funding gap in AI startups
Why female representation is critical in designing future AI systems
Interview with a Founder
This episode marks the beginning of a new Founder Series on AI Your Business, spotlighting women building purpose-driven AI companies that are shaping the future of technology. Released as we’re coming into International Women’s Week, this conversation explores leadership, representation, VC equity and responsibility in the age of artificial intelligence.
In Truth Technologies Website: https://intruth.io
Nicole Gibson
Instagram: https://www.instagram.com/nicgibson_LinkedIn: https://www.linkedin.com/in/nicjgibson
Kim Fernandez
LinkedIn: https://www.linkedin.com/in/kim-fernandezzInstagram: https://www.instagram.com/thekimfernandez
 
AI Collab: https://ai-collab.com.au

What are the biggest AI trends small and mid-sized businesses need to prepare for in 2026?
In Part 2 of this AI trends series, Kim is joined by Rod Fernandez, Co-Founder and Head Developer at AI Collab, to unpack what’s actually happening inside AI adoption for SMBs in 2026 - beyond the hype.
If you’re wondering:
Is it safe for my team to use AI tools?
Is AI putting my business data at risk?
What’s happening with AI search and Google visibility?
Are AI agents ready to replace workflows?
How do I adopt AI without breaking my operations?
This episode answers those questions directly.
Kim and Rod explore responsible AI usage, cybersecurity risks, enterprise-grade AI environments, app-building with AI, and why “agent swarms” aren’t the silver bullet many businesses hoped for.
They also break down the shift from traditional SEO to AI-powered search (AEO), and why visibility in ChatGPT-style search results is becoming non-negotiable for service-based businesses.
If you run a professional services firm, consulting business, trade business, financial services practice, or growing SMB - this episode will help you think strategically about:
AI governance
Secure implementation
Search visibility in an AI-first world
Change management for AI adoption
Practical next steps you can take now
AI isn’t the problem. Poor implementation is.
This episode will help you stay ahead - safely and strategically.
Guest Co-Host
Rod Fernandez - Co-Founder and Head Developer at AI Collab, Founder of web design agency Rod Fernandez Design
Rod brings deep expertise in AI systems architecture, cybersecurity, and development.
In This Episode We Cover:
Why free AI tools can expose business data
What “enterprise-grade AI” actually means for SMBs
Responsible AI policies every business should implement
The risks of building AI-powered apps without security validation
The pendulum swing from developer-only builds to DIY AI app creation
Deterministic vs probabilistic systems (and why that matters)
Why massive AI agent swarms aren’t ready for most businesses
How to introduce AI without overwhelming your team
The shift from SEO to AI-powered search and AEO
Why Google AI snippets and AI-native search tools are reshaping visibility Tradie Talk ProTM
Links
AI Collab - ai-collab.com.au
Rod Fernandez Design - rodfernandezdesign.com
Learn more about AEO for your website - rodfernandezdesign.com/aeo-packages
Learn more about the AI Your Business Intensive → ai-collab.com.au/ai-intensive
Experience Donna, the interactive AI voice concierge → ai-collab.com.au 
Rod Fernandez
LinkedIn
Facebook - Rod Fernandez Design
Facebook - AI Collab
Kim Fernandez
LinkedIn
Instagram
 
 

In this episode of the AI Your Business Podcast, host Kim Fernandez and guest co-host Rod Fernandez dive into the most important AI trends for small and mid-sized businesses in 2026. Together, they unpack how AI adoption is maturing - moving beyond generic tools into custom, secure, and industry-specific systems that drive real productivity and trust.
They also explore the evolution of AI-powered content creation, why the future belongs to brands that balance authenticity with intelligent automation, and how AI voice agents are transforming the customer experience and having their moment in 2026.
Whether you’re leading a growing team, providing trades and services, or coaching other businesses, this episode will show you how to integrate AI in 2026 with confidence, clarity, and measurable results.
Key Topics
Why the next wave of AI adoption is about specificity, not scale - and what that means for SMBs.
How small businesses can safely integrate private, sovereign AI models for productivity and security.
Why “AI-generated content” shifted from novelty to authenticity-first - and how to avoid being left behind by the pendulum swing.
What’s next for AI agents (and how your clients will expect to interact with your business in 2026).
How AI maturity differs between enterprise and SME adoption - and the next-level opportunities that are opening up.
Guest Co-Host
Rod Fernandez, Co-Founder and Head Developer at AI Collab, brings deep expertise in AI systems architecture, cybersecurity, and development. His perspective complements Kim’s strategic focus on marketing, messaging, and business adoption - together they explore where strategy, brand, and operations meets tech in the AI space.
Links
Join the waitlist of first movers to access RedyAI for secure business AI tools → ai-collab.com.au/contact 
Learn more about the AI Your Business Intensive → ai-collab.com.au/ai-intensive
Experience Donna, the interactive AI voice concierge → ai-collab.com.au 
 

Episode Summary:GPT-5 has landed - and there’s a lot of noise about what it can and can’t do. In this episode of AI Your Business Podcast, I’m sharing my first 24 hours with the update, what it means for content creators, coaches, service-based small businesses, and anyone using AI for client delivery.
You’ll hear:
The real upgrades in GPT-5 that matter for your marketing and client experience
Why specificity and context are now non-negotiable for great AI outputs
A simple analogy that explains how GPT-5 “thinks” differently than GPT-4o
The hidden feature that’s a massive time-saver for busy business owners
What the industry reaction tells us about where AI tools are headed next
Whether you’re building custom GPTs, using AI in your programs, or just curious about how to stay ahead, this episode gives you the insight - without the overwhelm - to make GPT-5 work for you.
Links & Resources:
Join The Brand Voice Upgrade Workshop (AI 2.0 Edition) → The Brand Voice Upgrade
Follow me for daily AI & launch strategy tips
Instagram: @thekimfernandez
LinkedIn: kim-fernandezz
Websites: www.kimfernandez.co ; https://ai-collab.com.au
 

What if one custom AI tool could help you boost sales, reduce stress, and never miss a lead again?
In this episode of the AI Your Business Podcast, Jessica Price shares how she helped generate a 40% increase in sales across two local service businesses - EcoKleen Solar and Clear Flow Gutter Cleaning - using a single custom AI tool we built together.
Tune in to hear:→ What gave Jess daily clarity and control→ Why follow-up and lead flow improved instantly→ The surprising impact on team communication and performance→ What changed when they went from generic AI to custom-built tools→ And why Jess says: “110%, I can say without any doubt - it’s purely down to this.”
🎧 See what’s possible when AI is built for your day-to-day business reality.
 
Links: 
Kim Fernandez Website: https://www.kimfernandez.co
AI Collab Website: https://ai-collab.com.au
Kim Fernandez LinkedIn: https://www.linkedin.com/in/kim-fernandezz
Kim Fernandez Instagram: https://www.instagram.com/thekimfernandez
 
Jessica Price LinkedIn: https://www.linkedin.com/in/jessica-price-72b45a36b
EcoKleenSolar Facebook: https://www.facebook.com/EKSNewcastleLakeMacquarie
EcoKleenSolar Website: https://ecokleensolarnewcastle.com.au
Clear Flow Gutter Cleaning Facebook: https://www.facebook.com/ClearFlowGutterCleaning
Clear Flow Gutter Cleaning Website: https://clearflowguttercleaning.com.au
 
 

In this episode of AI Your Business Podcast, Kim Fernandez sits down with Andrew Forsyth, founder of Pemberton Productions, to explore how small businesses can leverage video, storytelling, and AI to transform their marketing. Andrew shares game-changing insights on "flipping the script" - a strategy that makes video the starting point for brand messaging, web copy, and social media content.
With 15+ years of experience as a video producer and former senior roles at Microsoft and Canon, Andrew breaks down how advancements in AI tools, mobile tech, and storytelling craft are leveling the playing field for businesses of all sizes. If you’re ready to uplevel your brand story, produce captivating videos, and use AI to streamline your content creation, this episode is a must-listen.
Practical Takeaway:
Start Here: If you’re a small business owner, focus on one high-impact, simple solution with AI—like transcribing your video interviews to quickly generate website copy, headlines, or social media snippets. Start small, and build from there.
Rate & Review:
Enjoyed this episode? Take a moment to rate, review, and subscribe! Your support helps us share actionable AI and storytelling insights with business owners worldwide.
 
Links Mentioned:
Pemberton Productions: Visit Andrew’s Website, Andrew's LinkedIn profile
Tools for Video Creation:
Munch: www.getmunch.com
Okus Clip: Explore Opus Clip
Storytelling Resources:
Story by Robert McKee: Purchase the Book
Storynomics by Robert McKee: Learn More Here
AI Tools for Content Creation:
Claude AI (Anthropic): Learn About Claude
ChatGPT: Explore OpenAI’s Tools
Dove Real Beauty Video Example: Watch the Dove Natural Beauty Campaign mentioned by Andrew for storytelling inspiration. Book Mentioned by Kim on Human Extinction Risks: The Precipice: Existential Risk and the Future of Humanity by Toby Ord
 
 

Does implementing AI in your business feel like something you’ll get to eventually? In this episode, Kim Fernandez dives into the transformative power of AI, sharing why waiting to adopt this technology is not only risky but could cost you your edge.
You’ll learn how businesses are setting new standards using AI tools like Custom GPTs, and how even small steps toward adopting AI can simplify operations, elevate client experiences, and future-proof your business.
Kim shares actionable strategies, a practical framework for where to start, and real-world examples of how AI is already helping businesses scale their impact today.
If you’re ready to lead rather than play catch-up, this episode is for you.
Rate & Review:
If you loved this episode, please take a moment to rate, review, and subscribe! Your support helps us reach more entrepreneurs ready to embrace the AI revolution.
 
Links Mentioned:
Book Recommendation: The AI-Driven Leader by Geoff Woods
Free Custom GPT Brainstorming Tools:
 2 x 2 grid Implementation brainstorm
Client Custom GPT Brainstormer 
Build Your Own Custom GPT: Get started with a ChatGPT Plus account at OpenAI’s platform.
Register now: AI Your Business Bootcamp - Client Edition
Join the waitlist: AI Your Business Bootcamp - Productivity and Marketing
 

In this episode of AI Your Business Podcast, host Kim Fernandez chats with Hope Livonne Trory, founder of Hopeworks Design, about simplifying SEO, harnessing AI, and turning buyer intent into actionable strategies. From architectural beginnings to SEO mastery, Hope shares her journey and reveals how AI tools are transforming the world of digital marketing—making SEO accessible, effective, and, dare we say, exciting.
You’ll walk away with practical SEO hacks, keyword research shortcuts, and insights on AI tools that save time while delivering big results. Whether you’re SEO-shy or ready to scale, this conversation is packed with tips you can implement today to make your website rank higher, attract the right traffic, and generate real leads.
Practical Prompts to Try Today:
If you have 20 minutes, use this:
“Give me 50 middle and bottom-of-funnel keywords I can rank for, categorized by informational, commercial, and buyer intent.”
Rate & Review:
Enjoyed this episode? Please rate, review, and subscribe! Your support helps us deliver actionable, AI-powered insights to business owners everywhere.
Links Mentioned:
Free Website Audit: Grab your SEO insights at hopeworksdesign.com/audit-your-website
Connect with Hope: hopeworksdesign.com.
SEO Tools Mentioned: Check out platforms like SEMrush, Ahrefs, and Perplexity for advanced insights.
AI Your Business Podcast on YouTube: Watch this episode here: youtube.com/@TheKimFernandez